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NBC continues Olympic ad sales roll


August 14, 2008 The network has sold $10 million more in advertising since the beginning of the Beijing Games on Friday, thanks to NBC's strong ratings and high buzz surrounding gold-medal swimmer Michael Phelps and other athletes. "The Olympics have completely captivated the American public and further ignited our sales efforts," said Seth Winter, senior vp sales/marketing at NBC Sports & Olympics. NBC had inventory to sell because networks traditionally keep some commercial time in case the ratings disappoint and makegoods are required.

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