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Beijing Games most-watched U.S. TV event


August 24, 2008 The Beijing Olympics is the most-watched U.S. television event of all time. Through 16 days of coverage, 211 million viewers tuned in to the Olympics on NBC Uni's broadcast and cable properties, according to NBC, citing Nielsen Media Research. [...] with another night of Games coverage to go, including the closing ceremony, NBC Uni expects to wrap up its 17-day run with all-around record numbers.

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