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Digital cable alert is on -- for $200 mil


September 07, 2007 In an effort to ensure a smooth transition to digital TV in 2009, the cable industry announced the launch of a $200-million ad campaign to assure their customers that their TV sets will still work. The campaign includes four 30-second spots to be aired on broadcast and cable networks. "Consumer education should start sooner, rather than later," said Kyle McSlarrow, National Cable and Telecommunications Assn. president and CEO, in a letter to lawmakers.

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