First sale shows SXSW is maturing

March 14, 2008 The easygoing, jeans-and-beer atmosphere that dissipates Saturday made for a casual set of films, interactive panels, a trade show and several raucous days of concerts. [...] 2008 will long be marked as the year in which SXSW took a giant step forward, because it was the year an acquisition was made during the festival. "Nights and Weekends," the sexually explicit story of a relationship breakup assembled by the so-called "mumblecore" mavens Joe Swanberg and Greta Gerwig, landed a deal through IFC Entertainment, thus ratcheting up the excitement level throughout the Austin Convention Center.

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