Riordan to top DirecTV's new advertising ops

November 08, 2006 The company, controlled by News Corp., said Tuesday that its DirecTV service is streamlining its advertising sales operations by bringing it all in-house via the combination of its ad sales team with account executives from its former ad sales vendor, Twentieth Television, which is part of News Corp. The newly combined DirecTV Advertising Sales team will operate out of the company offices in Los Angeles, New York and Chicago and focus on, among other things, attracting new national advertisers as well as creating partnerships and revenue sources. "Fully insourcing our ad sales team enables DirecTV to implement an aggressive new advertising sales strategy with more control and better efficiency," DirecTV Entertainment executive vp Eric Shanks said.

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