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MTV, MySpace join political party


August 23, 2007 For the first time, Viacom Inc.-owned MTV and News Corp.'s MySpace are partnering for a series of one-on-one real-time dialogues between the leading candidates and college-age Americans that will be streamed live on MTV.com and MySpaceTV and aired on MTV and mtvU. The discussions, which will take place on college campuses nationwide, allow MTV viewers and MySpace users to submit questions in real time through MySpaceIM, mobile devices and e-mail while simultaneously watching the webcasts. MTV president Christina Norman said the reach of MySpace and the tools of the social networking site were what attracted the network to the collaboration.

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