NBC Uni doing digital division

February 02, 2007 The groups that will now spearhead the company's digital distribution endeavors consist of digital platforms, wireless platforms and digital sales, with Michael Bonner, Salil Dalvi and Ron Lamprecht appointed to head these areas, respectively. Previously vp new media at NBCU Cable, Bonner will now take the role of senior vp NBCU Digital Distribution in charge of digital platforms, where he will lead NBCU's television content strategy and development across multiple platforms, including on-demand, electronic sell-through, interactive TV and IPTV. Dalvi has been upped from vp digital media to GM of wireless platforms, where he will oversee the launch of two new NBCU linear mobile channels and manage the growth strategy, product development and operations for NBCU's mobile content efforts.

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