Nick ramps up virtual worlds

April 03, 2008 The network also will announce that it will increase the interactivity on its Neopets site through a new virtual world called World of Neopia, and will add a paid tier to Nicktropolis, the overarching virtual world that's divided into sections based on Nick television shows and other properties. Nicktropolis currently averages about 1.5 million visitors per month, and execs said the paid tier will preserve that traffic by only charging for additional features like personalization. The company declined to disclose pricing details for the new tier or say what it might charge for various virtual words, though it's likely that pay tiers could be a key part of its revenue strategy.

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