THE INFORMATION YOU REQUESTED IS ONLY AVAILABLE TO SUBSCRIBERS.

Accessing this information requires a subscription to HollywoodReporter.com.

NBC shares 'Apprentice' wealth


December 05, 2007 [...] in a sign of the reality show's diminishing clout, NBC is sharing in that revenue for the first time. The brands that have signed up for integrations on "Celebrity Apprentice" this season are Kodak, Crocs, Dial Yogurt Body Wash, Quiznos, QVC, Nederlander, Pedigree and Serta by Vera Wang. Trump said the integration fees, which up until this season were split 50-50 between himself and executive producer Mark Burnett, will now be shared three ways, with NBC joining in the mix for the first time since "The Apprentice" launched in 2004.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.

If you're a subscriber log in here

Note:
You must be using a "cookie enabled" browser in order to access the members-only areas. If you have disabled cookie use in your browser, you must enable it before entering your authentication info. For more info click here.

Current Print Subscriber?
Click Here to upgrade your subscription to include online access.

Have a Question?
If you have any questions, please call our Customer Service department at (888) 900-3782 or (323) 525-2113, or email mailbox@hollywoodreporter.com.