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AOL Latino Launches TecnoPadres.com
March 09, 2009 AOL Latino has launched TecnoPadres.com, a Spanish-language content site aimed at parents seeking information on the impact of technology on children. Miguel Ferrer, director of AOL Latino said that in researching whether to go forward with a new editorial site aimed at Spanish speaking parents, his team conducted several technology-related searches, in Spanish and English. The new site is one of several vertical properties AOL Latino plans to launch in 2009 as part of its new women's lifestyle network Tu Vida y Más. That strategy is part of AOL’s recent move to form the MediaGlow group, which consists of more than 70 niche content sites rolled out in the past several years—many of which, like TecnoPadres.com, are not AOL-branded.
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