After a period of licensing backlash and attendant concentration on original intellectual property, game companies  while more selective about the movies and television programs they option  are back in show business, and E3 again is dominated by Hollywood. "Hollywood licenses are more important after the first wave of software on a new generation of hardware," says Mike Sabine, a video game analyst at International Development Group. "The video game market fits in with what movie studios do, which is tell great stories," WBIE senior vp Jason Hall says.

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