On average, it's now a period of four months and 16 days from the start of a film's theatrical run to its DVD street date. Since exhibitors keep a larger percentage of boxoffice receipts later in a film's run than they do in the first few weeks, which favor distributors, it's understandable that they don't want people who might buy movie tickets two months after a picture has opened to hold off a few more weeks because they know the same movie will be coming out then in DVD. A DVD priced at $14 or less is obviously a lot more attractive to many people than buying four $10 movie tickets is and then forking over another $20 or more at the concession stand for popcorn, soda and candy.

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