For the first time in its 31-year history, the Toronto International Film Festival will this year offer Sales Premiere screenings, a program shown exclusively to buyers, along with a new marketing initiative allowing sales agents to promote their films via transit system posters and 3-D displays. Each screening will take place after a film has its first festival showing, and some will be concurrent with press and industry screenings. "In the past few years, our press and industry screenings overflowed, and it was a little bit frustrating for people shut out of them," Sales and Industry Office senior head Giulia Filippelli said.

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