Entrants will create their own short film using capabilities built into Activision and Lionhead Studios' "The Movies," the video game that lets players design and run their own movie studio at various times in Hollywood's history. Sundance attendees can gain a competitive edge by visiting a Park City facility christened the Chrysler Studio, where lessons will be offered and celebrities and other mentors will be available to help create and submit their shorts, efforts sponsored by the Creative Coalition. Dave Anderson Activision Inc.'s senior director of business development, said the competition and the Sundance Film Festival launch were a natural fit with the game's goal of inspiring creativity and delivering something "for everyone who has ever dreamed of making it in Hollywood."

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