The distributor is launching a promotional campaign titled "Ready or Not, It's a Whole New You" that spans television, radio, online, outdoor, print and retail to "heighten awareness" of the surprise-makeover program, which has had a successful regional test run during the past year on a limited number of Fox O&Os. Twentieth is partnering with hair-care products manufacturer Paul Mitchell, hair and retail salon operator Regis Salons and natural health beverage brand Odwalla on a national mobile marketing tour featuring a 33-foot customized "Ambush"-branded RV that includes a hair salon and three makeover stations. "The events scheduled to be held on the 'It's a Whole New You' tour will -- with the help of our promotional partners, client stations and host venues -- express the exciting brand of 'Ambush Makeover' and deliver a fun-filled event for everyone in attendance," said Susan Kantor, senior vp marketing and creative at Twentieth.

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