Kuehn, who founded Kaleidoscope Films in 1968 and went on to turn out coming attractions trailers for thousands of films including Jaws, Superman, E.T.: Awarded the Hollywood Reporter's Key Art Lifetime Achievement Award in 1993, he was cited for transforming "the movie trailer from its crude beginnings to the slick mini-movies of today that are often considered better than the feature films they promote." A trailer is two or three minutes long, about the length of a song, and I think of trailers as songs.

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