Kelloggs-Keebler will offer "Robots"-themed packaging for several of its breakfast and snack products, and "Robots" will join with Verizon in the launch of its video-on-demand service. [...] the U.S. Postal Service will feature a custom "Robots"-themed cancellation stamp, Kids Cuisine will offer a "Ro-Bucks" contest, and Sunbeam Appliances will feature "Robots" on 4 million units of its branded products. Other key promotional partners include America Online, which is direct mailing "Robots"-themed CD-ROMs, each with a game and desktop; Rayovac batteries; Vivendi Universal Games, which is creating a "Robots" video game; Val-Pak, which is featuring a "Robots" sweepstakes; Cold Stone Creamery, which is offering a special flavor; Kroger; Wal-Mart; Toys "R" Us; Home Depot; Borders; Barnes & Noble; and Tower Records.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.