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Shares of Disney gained 1.4% on Monday to $28.38 after a report in Barrons over the weekend suggested that the media conglomerate could be purchased by Apple now that Apple founder and CEO Steve Jobs sits on Disney's board.
Iger said that purchasing Pixar -- which made Jobs, who also is Pixar's CEO, Disney's largest shareholder -- was necessary given polling data he had seen suggesting that mothers of young children were focusing more on Pixar's brand than Disney's when choosing films.
During his presentation, though, Iger stuck mostly to his theme of creating strong branded content and using high technology to deliver that content, stressing that Disney isn't fearful of digital video recorders, the Internet and other new technologies that have investors nervous about traditional media companies.
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