Sirius senior vp advertising sales Sam Benrubi told attendees at Wednesday's Gundersen Partners Power Breakfast that Sirius recently closed an ad campaign with a spirits manufacturer that involves a 2 1/2 minute spot. "Satellite radio offers more creativity for advertisers," Benrubi said. Advertisers can create one radio campaign for terrestrial radio and an edgier version for satellite -- like they did years ago for different formats -- said Terry O'Reilly, a partner, writer and director with commercial production house Pirate Radio & Television.

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