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'True Blood' drive arranged by Gawker


May 27, 2009 HBO is hoping to drum up attention for "True Blood" through a partnership with Gawker Media that will see the media company take over content creation for the "Blood" blog, BloodCopy, and run posts across its network of sites. The posts at BloodCopy.com will be syndicated to Gawker sites, including gaming site Kotaku, auto blog Jalopnik and gadgets site Gizmodo. HBO outsourced the writing to Gawker, which has contracted with contributors to produce the site in an arrangement akin to magazine advertorial and custom publishing.

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