Adult Swim makes splash

February 28, 2007 Cartoon Network's late-night sister channel set basic cable monthly records in total-day delivery in adults 18-34 (460,000, up 28% compared with February 2006), adults 18-24 (280,000, up 32%), males 18-34 (283,000, up 25%) and males 18-24 (169,000, up 20%). It's also likely that Adult Swim got a boost from the fact that Nielsen Media Research is now including college students who live away from home in its ratings information. Last month, a guerrilla marketing campaign for "Aqua Teen" done by Adult Swim and Interference Inc. led to a daylong terrorism scare in Boston after blinking boxes featuring a character from the show that had been placed around the city and elsewhere nationwide were mistaken for bombs.

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