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Report: Twitter users buy more music


June 23, 2009 A new NPD Group study finds that active Twitter users buy 77% more digital music downloads on average than non-users. "Based on their music-purchasing history, active Twitter users are simply worth more to record labels and music retailers than those who are not using Twitter," says NPD entertainment analyst Russ Crupnick. A third of all Twitter user reported buying a CD in the prior three months, and 34% reported buying music digitally, compared to 23% and 16% for overall Web users.

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