Discovery vets get COO stripes

March 22, 2007 Created as part of Discovery's recent restructure, the COOs will manage the overall network business strategy as the general managers assume increased creative responsibilities for their brands. In their new roles, Coblens and McFarling will oversee all business operations and administration, coordinate activities across the company's business units and direct the strategy for brand extension, new media and product development for their properties. McFarling, who joined the company in 1988 as account manager, Eastern region, most recently was senior vp distribution and marketing strategy.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.