Casual games: Too much of a good thing?

August 22, 2007 They're relatively quick and cheap to create, simple to distribute, and the easy-to-learn video games appeal to such a huge mass audience that the more that can be made, the merrier. Not so, says one prominent industry analyst who warns that even though a large supply is needed to satisfy all the various platforms that offer casual games -- from mobile devices and PC portals to video game consoles and even in-flight entertainment -- a glut may be on the horizon. "The space is so crowded with developers," says Ben Lewis, head of marketing and sales at year-old Baton Rouge, La.-based Yatec Games.

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