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Activision to merge with Vivendi Games


December 03, 2007 In a move likely to redraw the video game landscape, Vivendi has agreed to pay $9.8 billion to merge its Vivendi Games unit with Activision Inc. and take a controlling stake in the new firm, which will be called Activision Blizzard. The new gaming giant would house such hit franchises as "World of Warcraft" -- the world's biggest massively multiplayer online role-playing game with more than 9.3 million subscribers -- "Guitar Hero" and "Tony Hawk," and it will match or overtake market leader Electronic Arts in key performance measures. EA's market capitalization as of Friday stood at $17.7 billion.

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