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Fox, NBC execs trade barbs


February 21, 2008 Fox Broadcasting Co. scheduling chief Preston Beckman took aim Wednesday at NBC's plans for a 52-week programming schedule, saying that it wasn't anything different than what Fox began to do five years ago with "American Idol" and "The O.C." NBC said Wednesday that it won't hold a traditional upfront presentation and instead will announce a 52-week program schedule in April. After that it will spend weeks meeting with advertisers and media buyers before having an informal party in mid-May, when its rivals will unveil their schedules.

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