Biz loves depth of 3-D potential

March 29, 2007 Every major studio is working on big-budget 3-D movie releases, and the technology will be a boon to studios and exhibitors alike, Jeffrey Katzenberg told Wall Street analysts Wednesday during a Bank of America conference. Katzenberg, CEO of DreamWorks Animation, which is readying two 3-D films for 2009, predicted that moviegoers will some day own their own glasses for 3-D viewing much like they own sunglasses today. While Katzenberg said he finds the discussion of other new animation moviemaking technologies nowadays "boring," he called 3-D "a transformation, the single biggest thing" and a "tremendous business opportunity."

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