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Publicis CEO to give ad keynote at MIPCOM


September 10, 2009 Publicis Worldwide CEO Richard Pinder will kick off the MIPCOM discussion with an advertising keynote address titled "Contagious Ideas that Change the Conversation" in Cannes on Oct. 5, organizers Reed MIDEM said Thursday. Pinder's speech will be part of MIPCOM's "Rethinking your Business" program that will focus on how content providers and advertising agencies can work together for future business opportunities. "For the last 15 years I have not needed to know anyone in television nor them me, but in this brave new world, content providers need advertising agencies just as much as agencies need content providers," Pinder said.

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