Despite revving the media's engine, Twitter isn't a major driver of b.o. buzz

September 15, 2009 Like movies, the much ballyhooed Twitter Effect on boxoffice is mostly fiction. Top media execs privately suggest that the site might never turn a profit as it's yet to tap a meaningful revenue stream. User traffic on Facebook and MySpace dwarfs that of Twitter, whose user interface is perhaps best described as minimalist -- in a bad way.

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