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NFL kicks off China broadcasts


September 17, 2009 Chinese viewers will get a dose of the National Football League when a 30-minute, Chinese-language highlights show debuts Thursday night on CCTV-5 -- the 24-hour sports channel of China Central Television -- at 11:30 pm. Beginning Oct. 29, the highlights program will be preceded by a 16-episode reality show, "NFL Blitz," involving Taiwan pop band Mayday and their experiences with the NFL in the U.S. The NFL is also offering streamed live and delayed game broadcasts with partners including Chinese Internet portal Sina.com.

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