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Gaia Online inks with WB, SPT


December 03, 2007 Sony Pictures Television and Warner Bros. have signed separate licensing deals to exhibit films in Gaia Online, marking a first for major studios in virtual worlds. Virtual exhibition brings the movie business back to the future, so to speak, re-creating the social viewing experience teenagers enjoy in a real-world theater. "With the Gaia Cinemas, teens can now enjoy Warner Bros. movies with their friends regardless of where they are physically, (whether it's) just across town or on the other side of the country," said Andrew Mellett, senior vp VOD at Warner Bros.

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