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Uni's $42.5 mil wins 'Bruno' auction


October 30, 2006 Universal Pictures has won the intense bidding war for "Bruno," Sacha Baron Cohen's follow-up movie to "Borat." Sources said that Universal is paying $42.5 million, beating out such other contenders as DreamWorks, Sony Pictures, 20th Century Fox and Warner Bros. The price includes the production budget of the film, rumored to be in the $20 million-$25 million range.

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