Discovery creates travel unit

May 11, 2009 On Monday, it unveiled Discovery Adventures, a new adventure travel brand that will offer trips to destinations such as those featured in the company's programming. The cable network's firm has partnered with adventure travel firm G.A.P. Adventures to help create what the two hope will become the preeminent adventure travel brand. Discovery's initial focus is on developing partnerships and branded products with companies in the apparel, accessories, electronics and equipment spaces.

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