EMI, Saatchi & Saatchi team for marketing

August 15, 2007 With an eye on boosting sales of physical CDs and DVDs, premium DRM-free downloads and mobile music products, EMI Music Marketing's catalog department in the U.S. has tapped Saatchi & Saatchi to help develop and execute strategic marketing campaigns for its numerous legendary artists, Billboard.biz has learned. For its part, Saatchi & Saatchi will apply its signature Lovemarks marketing philosophy -- brand loyalty beyond reason or explanation -- to innovatively connect EMI's revered artists to young and old music fans. The ad agency will initially work with the catalogs of the Beatles, Beach Boys, the Band, Frank Sinatra, Pink Floyd, Bob Seger, the Rolling Stones and Nat King Cole.

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