'Hulk' versus 'Hulk'

July 08, 2008 Five years ago, "Hulk," the first movie based on Marvel's hulking green comic book character, rang up $245 million in worldwide boxoffice but was widely dismissed as a commercial failure. The second attempt, "The Incredible Hulk," amped up the fun factor and dialed down the brooding of the Ang Lee-helmed original but is unlikely to gross significantly higher than its predecessor and might not spawn a sequel. Action films tend to outperform internationally, though comic book adaptations can be a different matter if the fan base skews American.

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