Follow the bouncing ball

March 12, 2008 CBS executives gathered the media Tuesday at its Midtown Manhattan headquarters to talk about the plans for its three-week men's college basketball extravaganza that tips off next week. The ratings for the telecasts during the past few years indicate that while buzzer beaters and overtime games are one factor, they're hardly the only -- or even the most significant -- determinant of viewership for CBS. Instead, research shows that a combination of region, history and the all-important upset play critical roles.

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