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EMI, Baidu advertising Web music deal


January 17, 2007 EMI Group's EMI Music unit and Chinese Internet search firm Baidu.com said Tuesday that they have launched an advertising-supported free streaming music service in China. The venture is the latest in a recent slew of experiments by major music companies with ad-supported Web music models. "EMI and Baidu's co-operation is a major breakthrough in the history of online music in China," said Norman Cheng, chairman of EMI Music Asia and director of Typhoon Music.

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