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Social network Web sites tempt investors


August 28, 2007 Social networking Web sites have fired up industry deal headlines the past couple of years -- from News Corp.'s ground-breaking acquisition of MySpace to the recent purchases by the Walt Disney Co. and Viacom Inc.'s Logo network of Club Penguin and DowneLink.com, respectively. Now it looks as if social networking could heat up the market for initial public offerings. United Online Inc., a provider of consumer Internet and media services, recently registered for an IPO of its Classmates Media Corp. arm, which operates networking site Classmates.com.

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