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Broadcast TV advertising drops 11.9%


June 12, 2009 The Television Bureau of Advertising on Friday released its broadcast TV crunch of the TNS Media Intelligence ad spending estimates put out earlier in the week. Total broadcast TV, including spot TV, syndication and network TV, dropped 11.9% to $10.5 billion in first quarter. Spending in nine of local broadcast TV's top 10 ad categories was down, led by automotive, down 52.1%.

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