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YouTube a boon for CBS


November 22, 2006 A month after launching its CBS Brand Channel on the site, clips from the network's daily stream of news, sports and entertainment have become some of YouTube's most widely viewed content. Professional content seeds YouTube and allows an open dialogue between established media players and a new set of viewers. The network also reports that ratings for its late-night programming, including "Letterman" and "Ferguson," have shown a notable increase, with viewership up 7% since the YouTube postings.

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