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Reveille gets Diggy with it for Web


October 25, 2007 Reveille is partnering with digital media studio Diggywood to produce ad-sponsored interactive Web content, the companies said Wednesday. The technology, dubbed DiggyActive, showcases items and products that, when clicked on, take the user to the sponsor's Web site. With the partnership with Reveille, the production company behind NBC's "The Office," ABC's "Ugly Betty" and other network shows, the two companies will focus on creating original content.

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