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Economy may undercut upfront


May 08, 2008 Recession fears and a ratings hangover from the WGA strike are throwing uncertainty into this year's upfront marketplace. [...] the winds blowing across this year's media landscape are exposing fault lines in the $20 billion-a-year upfront market (with $9 billion or so in primetime broadcast TV). Odds are that the primetime broadcast market will be down in overall volume by a percentage point or two -- no small potatoes when you're talking about so much money.

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