Upfront update: NBC closed, CW close

June 05, 2008 In a TV marketplace that has more advertiser dollars in play than many had predicted, NBC has completed its upfront negotiations for all dayparts. The network has sold its inventory at mid- to high-single-digit cost-per-thousand increases and taking in $1.9 billion in primetime ad dollars, up $100 million from last year's upfront. Media buyer sources said NBC primetime deals averaged about 5% price hikes, while some of the other dayparts, particularly morning, were higher.

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