'Madea' takes on the Oscars

February 19, 2009 Oscar weekend tends to be a bit iffy at the boxoffice, but a strategically targeted release can open solidly. [...] with a negative cost of less than $20 million, Fired Up! would be firing on all cylinders if it can climb into the upper-single-digit millions this weekend -- a feat by no means assured from limp prerelease tracking data. After slicing off $43.6 million during the four-day Presidents Day weekend, a hefty second-session drop could see the horror remake gross somewhere in the teen millions this weekend.

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