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MTV answers Justin Timberlake's 'Phone'


May 09, 2008 MTV has greenlighted a reality game show from Justin Timberlake and "American Idol" producers FremantleMedia North America. Each episode begins with two strategically hidden cell phones ringing at opposite ends of a major city. "We're turning the reality competition format on its head and plunging the contestants into a real-life 'Bourne Identity' -- not just in the tone and creative but also in terms of the visual style and pacing," said Tony Disanto, executive vp programming and series development at MTV.

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