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ESPN unveils new music push


September 11, 2007 The network's promotional initiative started Monday night, when snippets from Kanye West were featured prior to commercial breaks and during the halftime show. Last year on Oct. 23, a month before the release of Jay-Z's 'Kingdom Come' album, we showed the video for his single 'Show Me What You Got' during halftime. Soon after, we decided to start an initiative where we would promote new music before album releases during 'MNF', explains ESPN director of communications Bill Hofheimer.

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