Imax seeks to repair blog complaint damage

May 13, 2009 Imax executives spent the better part of the morning during their investors day conference trumpeting how the "Imax experience" is more immersive than traditional cinema-going, rather than woo investors with their usual pep talk about how the current digital projection and joint-venture theatre rollout will restore profitability this year. Gelfond told investors the current premium ticket price for Hollywood movies on Imax screens is warranted because the large format exhibitor offers more than screen size, and in particular the digitally-remastering of Hollywood movies for superior screen resolution and sound. Ansari's comments challenges Imax because the giant screen exhibitor has figured out how to retrofit existing multiplex auditoriums with a new digital projection system at a lower cost and higher return for exhibitors.

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