Hasbro CEO delivers MIPCOM keynote

October 06, 2009 There was no toying around on Tuesday in Cannes as execs from across the globe heard president and CEO of toy and game powerhouse Hasbro Brian Goldner give a MIPCOM keynote focusing on "Becoming a Branded Play Company." Hasbro's current big screen blockbuster "Transformers" is a fitting metaphor for the company that has transformed itself from a toy company to a $4 billion leader in family entertainment. Goldner took audience members on a time travel trip from Hasbro's first branded entertainment, a televised Mr. Potatohead commercial in 1952, to its acquisition of Milton Bradley in the 1980s to become a billion-dollar company and then reinventing its brands in the 1990s and today.

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