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With HD DVD out, Blu-ray sales on the rise


March 26, 2008 Blu-ray Disc sales have seen a sharp spike in recent weeks since the bruising format war against rival HD DVD came to an end in the middle of February. Walt Disney Studios Home Entertainment's "No Country for Old Men" realized 9.8% of its total sales from Blu-ray Disc its first five days in stores, according to an analysis of Nielsen VideoScan First Alert numbers conducted by Home Media Magazine's market research department. It's a great action title that looks beautiful in high-def -- and it's right in the cross hairs of Blu-ray's target demographic of young adult males.

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