Burger King has it their way with advergame sales

February 07, 2007 When you sell an Xbox 360 game for $3.99 -- instead of the usual 60 bucks -- you're bound to rack up quite a few sales. Especially since video games have come under criticism lately for not delivering everything advertisers hoped they would. A recent study by an eight-year-old, UK-based behavioral research firm charges that gamers' recall and recognition of in-game ads -- which typically appear on posters and billboards within the games -- are surprisingly low.

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